The basics:
🤘 I’m a 38-year-old father of two kids (10, 15) & four pets (cat, cat, dog, dog)
✏️ I have 13-ish total years of writing experience — mostly in-house, but also mostly agency

Past lives:
STEM 👉 Games journalism 👉 Game dev 👉 Content design 👉 Content marketing 👉 SEO 👉 Copywriting 👉 Branding 👉 ??? (You are here)

Work highs:
💾 leading a copy refresh for a global consumer electronics brand
🍖 working with a Michelin-starred chef on an ambitious unreleased project
💸 surviving a hospitality group that was seized by the SEC (Ponzi schemes, am I right?)

Pastimes:
🙅 failing to establish healthy boundaries
🐇 getting stuck in rabbit holes — shoppy shops, the millennial pause, the Dutch reach
🫘 niche hobbies — mechanical keyboards, heirloom legumes, premium spirits, small-batch slimes
🤳 forgoing all of those in favor of mindless TikTok scrolling